Argumentative and Aggressive Communication: Theory, Research, and Application is the first text to describe the development, history, research, and application efforts on the communication traits of argumentativeness and verbal aggressiveness. Authors Andrew S. Rancer and Theodore A. Avtgis include a collection of nine widely used reliable and valid instruments which the reader, the researcher, and the practitioner can use for diagnostic and research purposes.
Chapter 2: Measuring Individual Differences in Argumentative and Aggressive Communication
Measuring Individual Differences in Argumentative and Aggressive Communication
Communication researchers must be able to verify empirically (i.e., through observation) the presence and amount of a given communication trait or predisposition that individuals possess. Although there are several methods of assessing a person's communication predispositions, such as employing behavioral observation by a trained rater (see McCroskey, 1997), most communication traits have been measured by the use of self-report, paper-and-pencil instruments. That is, to identify and quantify the existence of a given communication predisposition, individuals are asked to respond to a series of items or statements about their cognitions (i.e., thoughts), behaviors, and affective states (i.e., feelings) that deal with the trait being assessed. Self-report measurement scales or instruments are ...