Summary
Contents
Subject index
How would you tackle problems related to prejudice at schools? How do you get the public to engage in health and pro-environmental activities? There are many students today who are interested in applying social psychological theory to such areas as law and order, health and environment, work and organizations, yet there is no easy path from theory to practice.
This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be used by introductory level students upwards who want to understand how questions are formulated by social psychologists, and how these are followed through to explanation.
Key Features
Offers a new methodological model put forward by the authors (PATH model); Presents real world case studies; Includes end of chapter exercises; Provides interviews with leading social psychologists; Gives recommended further reading
This wide-ranging text is useful for any course in applied psychology at both the undergraduate and graduate level in such areas as health, forensic, environmental, industrial, and organizational psychology.
Introduction and Background
Introduction and Background
Social psychology is not only a basic social science that studies the nature and determinants of human social behaviour. Social psychology is also an applied discipline of utmost relevance for all kinds of societal problems and issues. Social psychological theories and concepts are frequently used in a wide range of scientific disciplines such as environmental science, movement science, marketing, leisure science, business and management science, preventive medicine, social geography and gerontology, as well as in various subdisciplines of psychology such as clinical, environmental, health, industrial and organizational psychology.
Yet it seems that social psychologists themselves are not always aware of the practical value of their discipline. Most social psychological journals devote relatively little space to applied social psychology. Many traditional applied ...
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