Applying Social Psychology: From Problems to Solutions

How would you tackle problems related to prejudice at schools? How do you get the public to engage in health and pro-environmental activities? There are many students today who are interested in applying social psychological theory to such areas as law and order, health and environment, work and organizations, yet there is no easy path from theory to practice.

This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be used by introductory level students upwards who want to understand how questions are formulated by social psychologists, and how these are followed through to explanation.

Key Features

Offers a new methodological model put forward by the authors (PATH model); Presents real world case studies; Includes end of chapter exercises; Provides interviews with leading social psychologists; Gives recommended further reading

This wide-ranging text is useful for any course in applied psychology at both the undergraduate and graduate level in such areas as health, forensic, environmental, industrial, and organizational psychology.

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