Applying Social Psychology: From Problems to Solutions

Applying Social Psychology: From Problems to Solutions

  • Summary
  • Contents
  • Subject index

How would you tackle problems related to prejudice at schools? How do you get the public to engage in health and pro-environmental activities? There are many students today who are interested in applying social psychological theory to such areas as law and order, health and environment, work and organizations, yet there is no easy path from theory to practice.

This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be ...

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