This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic
Chapter 6: The Social Psychology of Economic and Consumer Behaviour
The Social Psychology of Economic and Consumer Behaviour
- Aspects of Economic and Consumer Life 146
- Social Belief and Value Systems 159
- Economic and Consumer Socialization 167
- Further Reading 171
Developing a social psychology of us as economic actors and consumers is crucial. Our economic and consumer activities are interwoven with our attitudes, beliefs and shared understanding. We negotiate our sense of identity, well-being and relationships with others in part through money and material goods. Yet, concern with gaining such a perspective on what it means for ordinary people to live in a modem Western economy and mass consumer society is relatively new, and research uneven. Cross-fertilization of economics, consumer research and psychology has not always been easy, given the traditional underlying assumptions ...