This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic
- Determinants of Health Behaviour 114
- The Modification of Health-Impairing Behaviour 120
- The Identification and Modification of Health-Impairing Behaviour 131
- Summary and Conclusions 142
- Further Reading 143
This century has witnessed a substantial increase in life expectancy in industrialized countries, due mainly to the virtual elimination of those infectious diseases as causes of death that were common at the turn of the century, such as pneumonia and influenza, tuberculosis and diphtheria. Thus, whereas approximately 40 per cent of all deaths were accounted for by II major infections in 1900, only 6 per cent of all deaths were due to these infectious diseases in 1973 (McKinlay & McKinlay, 1981). Today, the major killers are cardiovascular diseases (i.e. heart disease and stroke) and cancers. Among infectious diseases, ...