• Summary
  • Contents
  • Subject index

This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic

Survey Research: Collecting Data by Asking Questions
Survey research: Collecting data by asking questions
NorbertSchwarz

Much of what we know about human behaviour is based on self-reports. This is particularly true for research in applied social psychology, as a perusal of the chapters in this book will easily confirm. When we want to learn about individuals' medical histories, employment histories, consumer habits, driving behaviour, family problems, media consumption or political beliefs, we ask appropriate questions. The answers provided to these questions not only serve as input into scientific analyses, but are ...

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