• Summary
  • Contents
  • Subject index

This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic

Social Construction and Old Age: Normative Conceptions and Interpersonal Processes
Social construction and old age: Normative conceptions and interpersonal processes
JuttaHeckhausen and Frieder R.Lang

This chapter concerns the social construction of old age. Chronological age within the human life-span is conceived as a social marker, which structures the way people perceive each other, and which organizes the way people interact with each other, in a similar manner as other social markers such as gender, social class or ethnicity. Such social markers are a product of social construction in a given society. ...

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