This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic

Political Psychology

Political psychology

The Scope of Political Psychology

Imagine a typical meeting between a nonmilitant and a militant during a period of great public ferment, like the ‘events’ of 1968. When the nonmilitant says ‘I'm not interested in politics’, the militant invariably replies, ‘You can't say that. Every choice you make, all your behaviour, even the most private, is political because it reflects the current political and ideological system and, along with the choices and behaviour of everyone else, influences the form it takes.’ This kind of answer already shows how difficult it is to define the scope of politics and, more specifically, say where the political sphere ends and the ...

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