This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic
Chapter 1: Attitudes and Behaviour
Attitudes and Behaviour
- Why should we Expect Attitudes and behaviours to be Correlated? 3
- Early Research on the Attitude-Behaviour Relationship 7
- The Principles of Aggregation and Compatibility 8
- The Theory of Reasoned Action 14
- The Theory of Planned Behaviour 21
- The Importance of Direct Behavioural Experience 25
- Summary and Conclusions 27
- Further Reading 29
Why should we Expect Attitudes and Behaviours to be Correlated?
The study of the relationship between attitudes and behaviour has a long history in social psychology and is of particular relevance to applied social psychology. Some idea of the centrality of the attitude concept to social psychology can be gained from Gordon Allport's much-cited view that attitude ‘is the most distinctive and indispensable concept in contemporary social psychology’ (Allport, 1935, p. 798). The fact that Allport advanced ...