Summary
Contents
Subject index
This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout. The book begins with separate chapters that define the field, examine social psychological theory, review research methods, and consider the design and evaluation of interventions. Subsequent content chapters focus on the application of social psychological theory and knowledge to such areas as counseling, sports, media, health, education, organizations, criminal justice, community, environment, and diversity.
Intervention and Evaluation
Intervention and Evaluation
Contributing to the development of intervention strategies that lead to improvements in the lives of people is the defining feature of the field of applied social psychology, and in our view is the most exciting thing about being an applied social psychologist. Imagine the great sense of accomplishment and gratification that Sherif (1966b) and his colleagues must have experienced when they, in fact, did reduce conflict between rival groups of boys by using a strategy that involved having the groups work together toward common goals. Imagine how rewarding it is for those who are involved in designing community-based interventions that influence ...
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