• Summary
  • Contents
  • Subject index

In this thoroughly revised new edition, with eleven new chapters and substantial updates to all others, Rowan Bayne and Gordon Jinks expertly combine the professional and academic aspects of applied psychology. The contributing authors, all experts in their field, provide authoritative and engaging overviews of their areas of expertise and an important range of perspectives. Applied Psychology: Research, Practice and New Directions, Second Edition is organized into three parts. The first part is a general context for applied psychology including a discussion of questions about evidence based practice. The second part discusses practice and training in a plethora of areas of applied psychology, including all of the traditional routes (for e.g. clinical, health and educational psychology) eight ‘relative newcomers’ to the field (for e.g. sport ...

Marketing Psychology
Marketing psychology
Chris Hackley
Introduction

There are relatively few designated psychology roles or structured career development programmes for psychology graduates in marketing. Yet virtually all professional marketing roles would benefit from psychological knowledge and skills. In this chapter I will discuss the role of psychology in marketing from a broad perspective, in order to outline the kinds of career in marketing a psychology graduate might aspire to, whether or not psychological knowledge is explicitly seen as an element of the job role. ...

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