This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Greenpeace Pressures H&M to Detox the Garment Industry
Greenpeace pressures h&m to detox the garment industry

Globalization has been increasing rapidly over the past decade. World markets and businesses are becoming increasing interconnected. To see globalization for yourself, check the tags on your clothes to see what country they claim as their point of origin or assembly. Examples of globalization include the spread of international retailers and the common usage of long, international supply chains. Globalization is a contested development. There are pro-globalization forces that argue for free trade and anti-globalization forces that argue it harms certain groups. The reality is that globalization does permeate our lives and complicates the world for many corporations. Globalization is a complication for corporations because they must contend with ...

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