This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.
Odwalla and E. Coli
When you drink milk or fruit juice, you probably do not think too much about food safety. You assume that what comes out of the bottle is safe to drink, if the bottle has been properly stored and not past the expiration date. Your confidence is based upon years of trust in pasteurization. Pasteurization is a process developed by scientist Louis Pasteur that heats a liquid to kill the deadly bacteria that can be in the liquid. Using pasteurization protects people from an array of bacteria including Escherichia coli (E. coli). There are some drinks that are not pasteurized, such as some apple cider, but most are. In the 1980s and early 1990s, a few U.S. juice ...