This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.
A Short Introduction to the Case Study Method
The term case study can have different meanings. For instance, Yin (1984) has a well-known book that explains the case study as a research method. That book details how case studies can be used to collect data and answer research questions. This is not a research methods book, it is a book designed for courses in crisis communication and crisis management. In this book, the term case study refers to a type of educational tool, the case study method to be more precise. The case study method has students learn by analyzing real-life situations. This book utilizes crisis cases as a focal point for analysis. Learning occurs as students ...