This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

The Bhopal Tragedy
The bhopal tragedy

On December 3, 1984, the Union Carbide facility in Bhopal, India, released a massive cloud of methyl isocyanate gas (MIC). The gas cloud killed over 3,500 people and injured over 500,000 more. Bhopal remains one of the worst industrial accidents in world history (Broughton, 2005). Dow Chemical purchased Union Carbide in 2001. Unfortunately for Dow Chemical, the purchase included the Bhopal situation. In December of 2011, I received the following e-mail message.

In 1984, an industrial plant in Bhopal, India leaked 27 tons of toxic gas. Thousands of people in the local area were killed and half a million exposed—making it one of the world's worst industrial catastrophes.

Twenty-seven years later, the situation remains a humanitarian and environmental crisis. The company ...

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