This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Jensen Farm, Listeria, and Cantaloupe
Jensen farm, listeria, and cantaloupe

Fruit is supposed to be good for people's health. A common fruit people eat in the summer and fall is cantaloupe. Cantaloupe is orange, juicy, and sweet. In the fall of 2011, some cantaloupe in the United States were also deadly. On September 2, 2011, the Colorado Department of Public Health and Environment (CDPHE) informed the Centers for Disease Control and Prevention (CDC), the federal office charged with public health safety, that it was investigating seven cases of listeriosis (Listeria). On September 6, the CDC's PulseNet identified the same listeriosis strain in patients from two other states. PulseNet is a network of public health laboratories that identify the DNA “fingerprints” of food-borne disease-causing bacteria.

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