This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

West Pharmaceutical Services’ Dust Explosion
West pharmaceutical services’ dust explosion

On January 29, 2003, a deadly dust explosion occurred in Kinston, North Carolina. The West Pharmaceutical Services facility in Kinston was destroyed by an explosion that killed six workers and injured 38. The blast was so large it was felt 25 miles away. The ensuing fire burned for 2 days. The dust was a result of the facility's manufacturing of rubber stoppers for syringes. The precise culprit was polyethylene dust (Final, 2004). In addition to the deaths and injuries, the West Pharmaceutical facility in Kinston was completely destroyed. West Pharmaceutical had to cope with the human and financial toll the crisis would exact on its company.

Here is how West Pharmaceutical describes itself:

West Pharmaceutical Services is ...

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