This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Sigg and BPA
Sigg and bpa

In the early 2000s, plastic water bottles became a target for people with environmental concerns. From 2000 to 2010, the annual bottled water usage of an individual in the United States rose from 16.7 to 28.3 gallons per year (Koch & Marohn, 2011). The initial problem was the waste generated by one-time-use plastic bottles and their dependence on petrochemicals as a main ingredient. Advocates against bottled water argued that it was essentially the same as tap water and in many cases tap water is actually a healthier alternative than bottled water while also being much cheaper (“True,” 2010). One of the lead organizations for the bottled water issue was Ban The Bottle. This group advocates drinking water but utilizing ...

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