This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

BP Texas City Explosion
Bp texas city explosion

On March 23, 2005, tragedy struck Texas City, Texas, when Beyond Petroleum's (BP's) Texas City refinery had an explosion in the isomerization (ISOM) unit that killed 15 workers and injured 180 others. The explosion occurred when vapors overflowing from the blowdown drums in the ISOM ignited. The Texas City refinery is the third largest in the United States. It has 29 oil-refining units and processes about 460,000 barrels of crude oil each day. That is about 3% of the daily gasoline demands of the United States (“Welcome,” n.d.). All 15 workers who died were contract workers at the facility and were near temporary trailers being used to support maintenance and turnaround work at the refinery. Houses three ...

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