This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.
Sparboe Farms and McDonald's Part Company over Animal Cruelty
When the British were building their global empire, they exported part of their culture to their colonies. One of those exports was the “full breakfast.” In most English-speaking locales, the full breakfast features eggs and bacon. Of course, the full breakfast is localized to include aspects of the local culture (Lemm, n.d.). In the United States, McDonald's fused the full breakfast with America's love for fast food to create the Egg McMuffin. The Egg McMuffin is a portable full breakfast. The basic Egg McMuffin is an egg, bacon, cheese, and a muffin. Of course, you can also get one with sausage, only sausage, and a few other ...