This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Carrefour, China, and the Olympic Torch Relay
Carrefour, china, and the olympic torch relay

Carrefour, founded in 1958, is an international chain of hypermarkets based in Levalloius-Perret, France. Hypermarkets are a combination of supermarket and department store. The hypermarkets carry both groceries and other consumer goods, such as clothing and electronics. Carrefour opened the first hypermarket in Europe in June of 1963. Walmart is the largest chain of hypermarkets. Carrefour is the second largest retailer in the world by revenue. Carrefour is French for “crossroads” (“History,” 2011). While little known in the United States, Carrefour is a major, global brand with a strong presence in Europe, Argentina, Brazil, China, Taiwan, Colombia, Dominican Republic, and Saudi Arabia. In 2008, Carrefour's efforts to expand its share of ...

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