This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Nestlé and Greenpeace Disagree Over Palm Oil Sourcing
Nestlé and greenpeace disagree over palm oil sourcing

You might have heard of palm oil or even know how it touches your life every day. Palm oil is found in chocolate, margarine, and as a dietary supplement. The baking industry relies heavily upon the use of palm oil, and it is used extensively for home and commercial frying. The oleochemicals from palm oil are used in cosmetics, soaps, detergents, pharmaceuticals, rubber, biofuels, and plastics. In fact, 50% of all consumer goods use some element of palm oil. At this moment, you are probably not far from a product containing palm oil and have probably utilized palm oil at some point during your day. Palm oil is extracted ...

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