This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.
Tetra Pak, Nestlé, and ITX
In 1943, a group of people in Sweden began researching ways to package milk that was both hygienic and used minimal materials. A new technology was developed for coating paper with plastic. In 1946, Dr. Rueben Rausing demonstrated the first tetrahedral package developed by Erik Wallenberg. The company Tetra Pak was founded in 1951 in Lund, Sweden. While originally used for milk, Tetra Pak packaging became used for a variety of liquid food. In the 1970s, Tetra Pak began its international expansion to become the global company it is today. Tetra Pak describes itself as “the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative ...