This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.
Peanut Butter Paste Recall of 2009
Peanuts have a strong association with U.S. society. Children, except those with peanut allergies, typically love peanut butter and other peanut products. The peanut butter industry alone is an $800 million dollar a year industry in the United States (O'Brien, 2009). Dr. George Washington Carver's peanut research was a catalyst for making the peanut such a valuable cash crop and popular food item in the United States. Internationally, the United States is the third leading peanut grower and one of the leading peanut exporters in the world (“About,” n.d.). But in 2009, peanut butter transformed from comfort food into frightening food due to a Salmonella outbreak associated with peanut butter paste.
What started as ...