This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Cadbury Salmonella Recall
Cadbury salmonella recall

In many parts of the world, the name Cadbury is synonymous with chocolate. Cadbury can trace its history back to 1824 when John Cadbury began selling drinking chocolate, cocoa, tea, and coffee from a shop in Birmingham, England. Cadbury was a Quaker, and he viewed these drinks as an alternative to alcohol. The Quakers, the Religious Society of Friends to be more precise, opposed alcohol and have a history of supporting social causes. According to Cadbury family historian and award winning documentarian Deborah Cadbury,

The original founders were Quakers, and they were trying to come up with something that they thought would be a nutritious alternative to alcohol, which was the ruin of many poor families. They were trying to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles