This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Hershey, Cocoa, and Child Slavery/Labor Abuse
Hershey, cocoa, and child slavery/labor abuse

In 1894, Milton Hershey decided to make chocolate to cover his caramels. From that choice, the Hershey Chocolate Company was born in Lancaster, Pennsylvania. The enterprise has grown over the years with the Hershey Company becoming the largest chocolate confectionary in North America. Hershey's is a global brand with operations in over 90 countries. When people hear the name Hershey's, they think chocolate. The Hershey's Kisses are an iconic candy known around the world.

Chocolate is derived from the seeds of the cacao tree known as cocoa beans and originated in Mexico, Central America, and South America. The beans grow in pods with each pod containing 20 to 60 beans. The cacao tree grows ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles