This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, the author W. Timothy Coombs introduces key theories and principles in crisis communication, which the students apply through analysis of 17 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis, and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters. Exercises are included to help students apply concepts from crisis communication and management such as crisis threat assessment and the utility of social media in scanning for crisis warning signs. The appendix includes sample crisis management plans, sample crisis response strategy templates, and sample message maps to support an organization's message that serve as a valuable reference for anyone engaging in crisis management. <i>Applied Crisis Communication and Crisis Management</i> gives students the knowledge and skills to become successful crisis managers.

Crisis Capsules
Crisis capsules

This chapter provides crisis capsules that summarize the key points from various theories and principles of crisis communication. The crisis capsules provide the analytic tools for the case study analysis and the justifications for crisis communication actions. As analytic tools, the crisis capsules can be used to dissect the cases and to explore the crisis communication actions. As justification, the crisis capsules can provide the rationale for why certain crisis communication actions should or should not be taken in a particular case. The crisis capsules are summaries of the theories and principles. Each crisis capsule lists one or more additional readings that could be helpful for executing an in-depth analysis of a case. Keep in mind that a case can be ...

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