By outlining and integrating three different perspectives - discourse, rhetoric and social theory - this book provides a comprehensive and well-illustrated framework for the analysis of everyday texts. The first part of the book describes the tools and resources which can be drawn from discourse analysis, rhetorical theory, and social theory. These perspectives are then brought together in an extensive analysis of everyday texts. The last chapter examines the principles and consequences of conducting theoretically informed critical textual analysis.

The Resources of Rhetorical Theory

The resources of rhetorical theory

This chapter outlines the second of the three perspectives taken here on the rhetoric of discourse as social practice. From the work of Kenneth Burke, I derive a framework for the rhetorical analysis of language as symbolic action that both complements and extends the social and functional discourse analysis presented in the previous chapter. The framework complements discourse analysis by offering a perspective that is, once again, systemic, functional, and social. Burke, like Halliday and others interested in the social functions of discourse, interprets the structures of discourse in a functional vein: He is concerned with understanding how, in drawing upon the meaning-making resources of symbolic systems, instances of discourse constitute socially motivated, oriented, and consequential ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles