By outlining and integrating three different perspectives - discourse, rhetoric and social theory - this book provides a comprehensive and well-illustrated framework for the analysis of everyday texts. The first part of the book describes the tools and resources which can be drawn from discourse analysis, rhetorical theory, and social theory. These perspectives are then brought together in an extensive analysis of everyday texts. The last chapter examines the principles and consequences of conducting theoretically informed critical textual analysis.
Chapter 1: Everyday Texts
This is book explores the discoursal, rhetorical, and social meanings of “everyday” written texts such as personal notes, brochures, advertisements, and reports. We interact with these sorts of texts all the time: We sort through junk mail, we correspond with coworkers, we flip through magazines and newspapers, we skim over promotional literature, we ponder legal and medical reports, we surf the Internet, and so on. Everyday written texts produce a variety of responses in us: We may be incensed by the language of an advertisement, puzzled by a colleague's memo, or amused by a bulletin-board posting; we may feel threatened by a medical report or suspicious of a brochure's promises; or we may quite simply ignore some texts—this, too, is a response. ...