Summary
Contents
Subject index
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Sharing Results
Question: What is truer than the truth?
Answer: The story.
In Part III, we will share how to tell the story of the results. Of all the parts of the focus group study, reporting is perhaps most overlooked and neglected task. Indeed, we often assume that our traditional ways of doing things are good enough. However, with a little effort and thought, the benefit can be enormous. Public and nonprofit organizations have special challenges and opportunities that do not occur in private-sector focus group studies, such as the need for widespread distribution, the influence of public opinion, and the potential benefits of volunteers. We shall explore these and also review strategies for written and oral reporting.
Throughout this part, there are five principles ...
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