An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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Ethics and Professional Standards

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:clients; confidentiality; market research; marketing research; professional ethics; qualitative research; standards

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Ethics and Professional Standards

Ethics and professional standards

Ethics and the protection of the rights of respondents are a vital element of all aspects of qualitative market research. Equally, but rather differently, there is a clear need to do a professional job ...

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  Imms, M., & Ereaut, G. (2002). Ethics and professional standards. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 27 Mar 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 27 Mar 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Ethics and Professional Standards

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Summary

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Subject index

Ethics and Professional Standards

Ethics and Professional Standards

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