An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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How Local and International Qualitative Market Research Projects Work

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:clients; fieldwork; international marketing research; market research; marketing research; moderator; project work; qualitative research

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How Local and International Qualitative Market Research Projects Work

How local and international qualitative market research projects work

In this chapter we describe the practical phases of an illustrative commercial qualitative market research project (based on ...

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  Imms, M., & Ereaut, G. (2002). How local and international qualitative market research projects work. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 31 Mar 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 31 Mar 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Summary

Contents

Subject index

How Local and International Qualitative Market Research Projects Work

How Local and International Qualitative Market Research Projects Work

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Summary

Contents

Subject index

How Local and International Qualitative Market Research Projects Work

How Local and International Qualitative Market Research Projects Work

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