An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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What Does the Qualitative Market Research Industry Look Like?

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:branding; clients; customers; industry; knowledge; market research; marketing research; methodology; practitioner research; qualitative research

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What Does the Qualitative Market Research Industry Look Like?

What does the qualitative market research industry look like?

Earlier chapters have described the theoretical and methodological basis of qualitative market research, and explored what clients might get from qualitative market research. This chapter ...

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  Imms, M., & Ereaut, G. (2002). What does the qualitative market research industry look like?. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 2 Apr 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 2 Apr 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Summary

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What Does the Qualitative Market Research Industry Look Like?

What Does the Qualitative Market Research Industry Look Like?

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Summary

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Subject index

What Does the Qualitative Market Research Industry Look Like?

What Does the Qualitative Market Research Industry Look Like?

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