An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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What Do Organisations Get from Qualitative Market Research?

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:clients; decision making; explicit knowledge; knowledge; market research; marketing research; organizations; qualitative research; quantitative research; tacit knowledge

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What Do Organisations Get from Qualitative Market Research?

What do organisations get from qualitative market research?

Why would organisations buy qualitative research? What kinds of knowledge or information do they expect to get from it? What other factors might enter the decision to use it? In this chapter, we will ...

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  Imms, M., & Ereaut, G. (2002). What do organisations get from qualitative market research?. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 1 Apr 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 1 Apr 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Summary

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What Do Organisations Get from Qualitative Market Research?

What Do Organisations Get from Qualitative Market Research?

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Summary

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Subject index

What Do Organisations Get from Qualitative Market Research?

What Do Organisations Get from Qualitative Market Research?

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