An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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Characteristics of Qualitative Market Research as a Commercial Practice

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:classification; clients; fieldwork; group discussion; interviews; knowledge; market research; marketing research; qualitative research; theories

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Characteristics of Qualitative Market Research as a Commercial Practice

Characteristics of qualitative market research as a commercial practice

In this chapter we summarise and describe the distinctive features of commercial qualitative market research, including key ways ...

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  Imms, M., & Ereaut, G. (2002). Characteristics of qualitative market research as a commercial practice. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 28 Mar 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 28 Mar 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Summary

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Subject index

Characteristics of Qualitative Market Research as a Commercial Practice

Characteristics of Qualitative Market Research as a Commercial Practice

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Summary

Contents

Subject index

Characteristics of Qualitative Market Research as a Commercial Practice

Characteristics of Qualitative Market Research as a Commercial Practice

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