An Introduction to Qualitative Market Research

Mike Imms; Gill Ereaut

doi:10.4135/9781849208550

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Introduction: What is Qualitative Market Research?

By:
Mike Imms
&
Gill Ereaut
In:An Introduction to Qualitative Market Research
Chapter DOI:https://doi.org/10.4135/9781849208550
Subject:Marketing Research
Keywords:clients; industry; interviews; market research; marketing research; organizations; qualitative methods; qualitative research; quantitative research

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Introduction: What is Qualitative Market Research?

Introduction: What is qualitative market research?

In this chapter we set the scene with some basic facts and insights to introduce the reader to our subject, and clarify what we mean by commercial qualitative market research. We consider definitions ...

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  Imms, M., & Ereaut, G. (2002). Introduction: What is qualitative market research?. SAGE Publications Ltd, https://doi.org/10.4135/9781849208550
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd, 2002. https://doi.org/10.4135/9781849208550.
  
  Imms, M. and Ereaut, G., 2002. An Introduction to Qualitative Market Research. Qualitative Market Research: Principle and Practice, 1. London: SAGE Publications Ltd. Available at: <https://doi.org/10.4135/9781849208550> [Accessed 26 Mar 2023].
  
  Imms, Mike and Gill Ereaut. An Introduction to Qualitative Market Research. London: SAGE Publications Ltd, 2002. Sage Knowledge, Qualitative Market Research: Principle and Practice, 1, 26 Mar 2023, doi: https://doi.org/10.4135/9781849208550.
  
  Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research London: SAGE Publications Ltd; 2002. doi:10.4135/9781849208550
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Summary

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Introduction: What is Qualitative Market Research?

Introduction: What is Qualitative Market Research?

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Summary

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Subject index

Introduction: What is Qualitative Market Research?

Introduction: What is Qualitative Market Research?

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