• Summary
  • Contents
  • Subject index

This is a primary, comprehensive textbook for people who are considering undertaking a piece of health-related research. It is an accessible companion with the aim of getting the reader to think broadly about all of the issues that need to be considered when embarking on a project. This is a pragmatic book, a step-by-step guide to research which mirrors the structure of a research project, taking you through the thought process for designing and conducting your study from formulating the right research question at idea inception, ascertaining what methodologies and analysis can answer what type of questions, right through to dissemination, all presented in an easy, digestible style. The book is full of case study illustrations and practical tips such as how to work out ...

Surveys
Surveys
Roy Powell
Learning Objectives
  • To understand the main purpose of a survey and know when to use the survey method
  • To recognise the main sources of potential errors when applying the method and know how to minimise them
  • To appreciate the main advantages and disadvantages of the different modes of data collection
  • To appreciate some of the practical and ethical issues that must be considered when implementing the survey method
Introduction

Most readers will be very familiar with the idea of a survey. Surveys and the results that come from them, regularly feature in our personal and professional lives, for example, consumer satisfaction surveys, electoral voting intentions survey or a workplace staff survey. The survey is a method of collecting information, from a sample of individuals from the target ...

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