This is a primary, comprehensive textbook for people who are considering undertaking a piece of health-related research. It is an accessible companion with the aim of getting the reader to think broadly about all of the issues that need to be considered when embarking on a project. This is a pragmatic book, a step-by-step guide to research which mirrors the structure of a research project, taking you through the thought process for designing and conducting your study from formulating the right research question at idea inception, ascertaining what methodologies and analysis can answer what type of questions, right through to dissemination, all presented in an easy, digestible style. The book is full of case study illustrations and practical tips such as how to work out a research budget and obtaining funding for your project, discussion of what permissions need to obtained when conducting research with people, and how to involve public and patients. The authors are all experienced researchers and so this book is an accumulation of collective wisdom on common research challenges and issues.
Chapter 18: Recruitment and Retention
Recruitment and Retention
- Identify the importance of recruitment and retention in research
- Understand the rationale behind, and need for, a cohesive, well-thought-out strategy to maximise recruitment and retention
- Consider the factors involved with choosing the most appropriate sites for recruiting participants
- Understand the challenges to successful recruitment and retention
Recruitment and retention of participants is an essential task in any empirical research study and is one of the most significant challenges faced by investigators. It is important because recruiting and retaining a specific sample of participants in a study determines how well the target population is represented. Recruitment procedures that fail to adequately sample the population of interest can potentially skew study results or threaten external validity by reducing their generalisability ...