Blending theory and practice, with examples and exercises, the book is aimed at professionals from a range of backgrounds, whether therapeutic, educational or business in orientation, who want to expand and transfer their skills to the coaching profession. It is essential reading for all coaching and mentoring courses.
Chapter 9: Being Out There: Presenting and Marketing Coaching
Being Out There: Presenting and Marketing Coaching
In this chapter, we explore how to put to use the skills that have been learned, and cover some issues for marketing, realities of how to progress, and refer the reader to appropriate links and resources. The chapter is self-referential. We suggest various exercises for you to do and offer input on how to make presentations. These not only equip you for presenting yourself, but can be used for you to coach your clients through their issues around presentation.
This is a very practical chapter, yet we also believe that these questions tie centrally into issues of the professionalisation of coaching. There are so many ‘coaches’ around that it is key to know ...