In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts  

Approaching Alternative Media: Theory and Methodology

Approaching Alternative Media: Theory and Methodology

Approaching alternative media: Theory and methodology


In this chapter I propose a theory of alternative and radical media that is not limited to political and ‘resistance’ media but which may also account for newer cultural forms such as zines and hybrid forms of electronic communication. It draws principally on the theoretical ‘sketches’ of Downing (1984), Dickinson (1997) and Duncombe (1997) and expands their work to propose a model that privileges the transformatory potential of the media as reflexive instruments of communication practices in social networks: there is a focus on process and relation.

Alternative and radical media hardly appear in the dominant theoretical traditions of media research. This is surprising, since some theoretical accounts seem to have space for them. The ...

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