In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts
In his fine book Why Study the Media? Roger Silverstone (1999: 103) affirms that alternative media ‘have created new spaces for alternative voices that provide the focus both for specific community interests as well as for the contrary and the subversive’. It is all of these – the community, the contrary and the subversive – that are the subject of my book. Silverstone talks of the employment of mass media techniques ‘to pursue a critical or alternative agenda, from the margins, as it were, or from the underbelly of social life’. How this is done and what it means to people who do it are similarly my concerns. To decide what alternative media are and how they may be considered alternative are tasks not ...