What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

What is Agenda-Setting?

What is agenda-setting?

The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.

Bernard Cohen (1963, p. 13)

The definition of the alternatives is the supreme instrument of power.

E. E. Schattschneider (1960, p. 68)

Every social system must have an agenda if it is to prioritize the problems facing it, so that it can decide where to start work. Such prioritization is necessary for a community and for a society. The purpose of this book is to help readers understand the agenda-setting process, its conceptual distinctions, and how to carry out agenda-setting research.

Agenda-Setting as a Political Process

What is agenda-setting? The agenda-setting process is an ongoing competition among ...

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