Afrocentricity—the placement of African values and ideals at the center of the discussion surrounding African culture, discourse, and behavior—is an important framework that has emerged over the past decade. In this timely volume, editor Janice D. Hamlet has chosen essays that illuminate various aspects of African American culture, refracted through the lens of Afrocentric thought. In Part I, the basics of Afrocentric ideology and methodology are examined. Part II focuses on Afrocentric approaches to the dynamics of communication. The Afrocentric influence on the black aesthetic is covered in Part III, with an examination of language, literature, oral tradition, movies, and television. Part IV provides a glimpse into the future of Afrocentric visions.

Communication and Development: Imperatives for an Afrocentric Methodology

Communication and development: Imperatives for an afrocentric methodology
Peter O.Nwosu
Donald S.Taylor
Cecil A.Blake

The Afrocentric tradition is essentially grounded in the use of core African perspectives as tools to understand African phenomena (Asante, 1980). The need to utilize such an approach in the study of communication and development in Africa has become increasingly apparent with the call for culture-sensitive research methodologies that are not encapsulated by dominant Western perspectives.

For a long time, communication and development scholars have taken Western concepts and measurement tools and applied them to African research problems in ways that have produced major gaps in what we know about communication processes in Africa. Blake (1993a) revisited extant research and scholarship on development communication and observed that the ...

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