• Summary
  • Contents
  • Subject index

Afrocentricity—the placement of African values and ideals at the center of the discussion surrounding African culture, discourse, and behavior—is an important framework that has emerged over the past decade. In this timely volume, editor Janice D. Hamlet has chosen essays that illuminate various aspects of African American culture, refracted through the lens of Afrocentric thought. In Part I, the basics of Afrocentric ideology and methodology are examined. Part II focuses on Afrocentric approaches to the dynamics of communication. The Afrocentric influence on the black aesthetic is covered in Part III, with an examination of language, literature, oral tradition, movies, and television. Part IV provides a glimpse into the future of Afrocentric visions.

Afrocentric Approaches to Understanding Interpersonal, Group, and Public Communication Dynamics
Afrocentric approaches to understanding interpersonal, group, and public communication dynamics

The process of human communication is central to our existence. Communication defines our friends, enemies, lovers, students, teachers, leaders, and any of a myriad of different roles and experiences. The four chapters in Part II offer Afrocentric studies focusing on interpersonal, group, and public communication patterns among African Americans.

In Chapter 4, Yvonne Bell, Cathy Bouie, and Joseph Baldwin focus on African American male-female relationships. They present findings that support this major prediction: that Afrocentric cultural consciousness is positively related to perceptions that prioritize an Afrocentric value orientation in African American heterosexual relationships.

Jerome Schiele (Chapter 5) reconceptualizes organizational theory by employing an Afrocentric paradigm. He identifies and ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles