• Summary
  • Contents
  • Subject index

Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys
The beauty myth and the persuasiveness of advertising: A look at adolescent girls and boys
Mary C.MartinJames W.GentryRonald PaulHill

Physical attractiveness is a phenomenon unique to neither a culture nor its time in history. However, the importance of physical attractiveness is prevalent in ...

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