• Summary
  • Contents
  • Subject index

Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Chapter 5: “We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s

“We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
“we'll be back in a moment”: A content analysis of advertisements in children's television in the 1950s
AlisonAlexanderLouise M.BenjaminKeisha L.HoerrnerDarrellRoe

The 1950s were a seminal decade in the development of marketing to children. McNeal (1987, 1992) and Schneider (1987) describe the era as one in which the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles