Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
Chapter 5: “We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
“We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
The 1950s were a seminal decade in the development of marketing to children. McNeal (1987, 1992) and Schneider (1987) describe the era as one in which the ...