Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
Chapter 14: The Future for Children and the Internet
The Future for Children and the Internet
I have been in the media planning/buying business for almost 25 years now, and many exciting changes have occurred over that time. I have been challenged to explore and evaluate many options for clients, but the one that has presented the most dynamic opportunities to date, I believe, is the Internet.
In 1994, ...