• Summary
  • Contents
  • Subject index

Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

The Future for Children and the Internet
The future for children and the internet
Carolewalters

I have been in the media planning/buying business for almost 25 years now, and many exciting changes have occurred over that time. I have been challenged to explore and evaluate many options for clients, but the one that has presented the most dynamic opportunities to date, I believe, is the Internet.

In 1994, ...

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