• Summary
  • Contents
  • Subject index

Children' advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes
Advertising to children in the twenty-first century: New questions within familiar themes

Until recently, societal questions about advertising to children have been addressed primarily in the context of concern about the ability of television in ...

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