• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Advertising Organizations That Publish Journals: United States
Advertising organizations that publish journals: United States

In addition to the publications listed individually, a number of significant journals are published by various advertising organizations in the United States and abroad. These organizations are described in this volume. The journals themselves are best understood in the context of their parent organizations. In ...

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