John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Commercial Communications, the journal of advertising and marketing policy and practice in the European Community, is published by asi and sponsored by Directorate General XV (DG XV). The sponsoring DG is responsible for the Internal Market and Financial Services.
The Internal Market was established at the end of 1992. This process largely focused on the free circulation of goods and came about from ...